3D/2D Animation · Sound Integration
Triggered by the festival’s relocation to an industrial construction site, the concept shifted toward a fictional landing scenario: a spacecraft arriving on Earth, fragmented by its journey. The visual identity was built from deconstructed 3D elements of the MIR spaceship, translated into motion graphics, spatial visuals, and sound-driven experiences.
Futuristic forms collide with raw industrial aesthetics, creating a visual tension that mirrors the festival’s sonic spectrum. Through animation, sound integration, and cross-disciplinary collaboration, the identity unfolds across digital platforms and physical space — turning the festival into a cohesive, narrative environment.
As creative director, I developed the festival’s visual identity and narrative framework. Inspired by the Russian space station MIR — meaning “peace” — the concept evolved into a fictional cosmic journey. When the festival moved from a serene sculpture park to the raw, industrial setting of a steel construction site, this contrast became central to the narrative.
The identity imagines the MIR spaceship landing on Earth, sharing fragments of its journey. Using Blender, I deconstructed a 3D model of the spacecraft into modular elements, which formed the basis of the visual system. These components were animated and adapted across media — from social content and posters to stage visuals and on-site installations.
The visual language merges futuristic aesthetics with industrial textures, reflecting the tension between peace and machinery. Sound design and motion were integrated as narrative tools, reinforcing the immersive experience. In close collaboration with set designers and installation artists, the identity expanded beyond graphics into a spatial, sensory environment.
The result is a narrative-driven festival identity that invites visitors to explore, discover, and move through a shared cosmic experience.