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I was responsible for redesigning the festival identity, developing a visual system that could represent this diversity without relying on familiar graffiti clichés. Typography, spray textures and contributions from five local artists combine individual expression within one shared framework.
Tapetenwechsel is a street-art festival in Mönchengladbach, and the rebrand needed to represent a wide range of artists and the city's cultural mix without falling into cliché. Five graffiti writers each contributed a character, anchoring five distinct posters — turning the identity into a flexible, artist-led system spanning posters, apparel, print, and a full type framework.
The logo treats every letter as a different type cut, representing the Individual artists from different background, but still paintingon the same wall.
Spray-paint grain appears sparingly to hold the line between clean and raw, and the compositions are arranged by hand rather than on a grid.