Tapetenwechsel — local graffiti festival, Mönchengladbach
Platform for diverse artists & cultural exchange.
Represent graffiti culture without clichés
→ authentic, modern, inclusive — not nostalgic or ornamental.
Diversity in unity.
Different styles, one shared space
A typographic system that embraces difference instead of smoothing it out.
Typeface with multiple cuts mixed within one logo.
Each letter = one voice, one style, one background.
Clean, modern layouts
restrained spray-paint grain, balance of rough & precise
CONTEXT
CHALLANGES
CONCEPT
CONCEPT
APPOACH
TYPO
VISUAL
LANGUAGE
Tapetenwechsel is a local graffiti festival in Mönchengladbach. I was
tasked with redesigning its corporate identity to reflect the festival’s
diverse artistic expressions and cultural richness.
CONCEPT & APPROACH
The new identity is rooted in the idea of diversity and unity. I selected
a typeface with various cuts and mixed them within the logo
to symbolize different artistic styles and the multicultural spirit
of the festival. Each letter in the logo features a different weight
and style, representing our individuality while celebrating our shared
space and passion for graffiti.
DESIGN ELEMENTS
I aimed for an identity that feels authentic to hip-hop and graffiti
culture without leaning on clichés. The design is clean and modern,
using spray paint grain textures sparingly to maintain a balance.
To put the spotlight on the artists, I collaborated with five graffiti
artists, each contributing a character illustration of a spray can.
These illustrations were central to five unique posters, adding a
playful twist to the otherwise structured design.
DELIVERABLES